About Kevin Lawrence

Decades in the
craft of coffee.

Kevin Lawrence spent years behind the roaster and at the helm of Peregrine Coffee, building a brand from the ground up with an obsessive focus on sourcing, roast profiling, and the human side of coffee culture.

Having navigated every corner of the specialty coffee world — from origin relationships to multi-channel retail — Kevin now brings that hands-on knowledge directly to roasters and coffee businesses looking to grow with intention.

Whether you're dialing in your first commercial roast or scaling sales into new markets, Peregrine Coffee Consulting offers the kind of perspective that only comes from living the work.

15+
Years in specialty coffee
100s
Of roast profiles developed
Full
Farm-to-cup expertise

What We Do

Roasting knowledge.
Sales strategy.

Roast Development

From green bean selection through final profile, we help you develop roasts that are consistent, expressive, and built for your market.

  • Green sourcing & cupping
  • Roast curve profiling
  • Quality control systems
  • Blend development

Sales Consulting

We work with roasters to build and refine sales channels — wholesale, DTC, and retail — with pricing strategy that reflects the value of your craft.

  • Wholesale account development
  • Direct-to-consumer strategy
  • Pricing & margin analysis
  • Brand positioning

Operations & Growth

Laying the groundwork for a scalable coffee business — from equipment selection to team training and sustainable sourcing practices.

  • Equipment consultation
  • Staff training programs
  • Sustainability practices
  • Menu & product development

How We Work

A process as intentional as
a well-crafted roast.

  1. Discovery

    We start by understanding your business, your goals, your current challenges, and where you want to take your coffee.

  2. Assessment

    A thorough look at your roasting program, sales pipeline, sourcing relationships, and operational foundation.

  3. Strategy

    Custom recommendations — no templates. Every plan is built around the specific character of your business and your coffee.

  4. Execution

    Hands-on support as you implement. We stay engaged, adjust as needed, and measure what matters.

Great coffee is never an accident — it's the result of deliberate choices at every step of the chain.

Kevin Lawrence — Founder, Peregrine Coffee

Get in Touch

Let's talk
coffee.

Whether you're starting a roastery, growing an existing operation, or looking to sharpen your sales strategy, we'd love to hear about your business.

kevin@peregrinecoffee.com 215-731-1088